The Power of Animated Explainer Videos for Business

Oct 8, 2023

Welcome to Bonomotion, your premier advertising and video/film production company. In today's competitive digital landscape, businesses need to stay ahead of the curve to capture the attention of their target audience. One effective way to accomplish this is through the use of animated explainer videos.

What are Animated Explainer Videos?

Animated explainer videos are short, engaging videos that creatively showcase your products, services, or ideas. They blend captivating visuals, concise scripts, and high-quality animations to deliver your key messages effectively. These videos are an excellent tool to communicate complex concepts in a simple and easily digestible manner.

The Benefits of Animated Explainer Videos

1. Grab Attention: In today's fast-paced world, capturing the attention of potential customers is no easy task. Animated explainer videos use eye-catching visuals, vibrant colors, and seamless animations to instantly engage viewers and make your business stand out.

2. Simplify Information: Businesses often encounter challenges when explaining complex ideas to their target audience. Animated explainer videos simplify information by breaking it down into easily understandable chunks. Through concise scripts and visual storytelling, these videos make your message clear and concise.

3. Boost Conversions: Animated explainer videos help to increase conversion rates by presenting your products or services in an engaging and compelling way. By demonstrating how your business solves a problem, you can build trust and inspire action from potential customers.

4. Enhance Brand Awareness: Building brand awareness is crucial for long-term business success. Animated explainer videos provide an opportunity to showcase your brand's unique personality, values, and offerings. Through consistent branding elements, you can leave a lasting impression on your viewers.

5. Increase SEO: By incorporating animated explainer videos on your website, you can improve your search engine optimization (SEO) efforts. Google prioritizes websites with rich and engaging multimedia content, helping you outrank competitors and drive more organic traffic to your site.

Strategies for Implementing Animated Explainer Videos

Now that you understand the benefits of animated explainer videos, let's explore some effective strategies for incorporating them into your business:

1. Identify Your Target Audience

Before creating an animated explainer video, it's crucial to define your target audience. Consider their demographics, interests, pain points, and preferred communication channels. This knowledge will help you tailor your video's content and style to resonate with your audience.

2. Craft a Compelling Script

The script is the backbone of any animated explainer video. It should succinctly convey your message, capture attention, outline benefits, and provide a call-to-action. Focus on delivering a persuasive and engaging narrative that highlights the unique selling points of your products or services.

3. Incorporate Visual Storytelling

The power of animated explainer videos lies in their ability to combine visuals and storytelling. Use appealing, custom-made graphics and animations that align with your brand's identity. Create a cohesive visual journey to guide viewers through your message and evoke an emotional connection.

4. Keep it Short and Sweet

In today's fast-paced digital world, attention spans are shorter than ever. Keep your animated explainer videos within the two-minute mark to ensure maximum viewer engagement. Focus on delivering concise and impactful messages that leave a lasting impression.

5. Optimize for SEO

When uploading your animated explainer videos to your website, optimize them for SEO. This involves incorporating relevant keywords, providing detailed video descriptions, and using appropriate meta tags. By doing so, you increase the chances of your videos ranking higher in search engine results.

Tips for Maximum Impact

To get the most out of your animated explainer videos, consider implementing these additional tips:

1. Publish on Multiple Platforms

Expand your reach by sharing your animated explainer videos on various platforms. Upload them to your business website, social media channels, YouTube, and even email newsletters. This multi-channel approach ensures maximum exposure and engagement.

2. Leverage Video Analytics

Monitor the performance of your animated explainer videos using video analytics tools. Track metrics such as view count, engagement rate, and average watch time. This data will help you refine your video marketing strategy and make data-driven decisions.

3. Testimonials and Case Studies

Consider incorporating customer testimonials and case studies within your animated explainer videos. Real-life examples of how your products or services have benefited others add credibility and help build trust with potential customers.


Animated explainer videos are a powerful asset for businesses in the advertising and video/film production industry. By leveraging these videos, you can captivate your audience, simplify complex information, and increase conversions. Remember to identify your target audience, craft compelling scripts, and optimize your videos for maximum SEO benefits.

At Bonomotion, we specialize in creating high-quality animated explainer videos that deliver unparalleled results for businesses like yours. Contact us today to see how our expertise can transform your digital presence and help you outrank your competitors on Google.

Anil Kalia
Animated explainer videos bring new life to businesses, captivating and hooking the audience instantly!
Nov 8, 2023
Tom Reed
Animated explainer videos are a game-changer for businesses, attracting and captivating the audience!
Oct 22, 2023
Igor Karev
This article provides valuable insights on how animated explainer videos impact businesses positively.
Oct 16, 2023
Patrick Avaro
Great insight into the impact of animated explainer videos!
Oct 10, 2023