Basic Web Conventions to Follow When Designing a Website

Nov 29, 2017
Web Design

Welcome to Tahoe Cre8ive, the leading digital marketing agency specializing in helping businesses in the Business and Consumer Services industry succeed online. In today's digital age, having a professional and user-friendly website is essential for any small business. In this guide, we will discuss the basic web conventions you should follow when designing a website for your small business.

1. Clear and Consistent Navigation

One of the most important aspects of a well-designed website is clear and consistent navigation. Your website should have a logical and intuitive menu structure that allows users to easily find the information they need. Use descriptive and keyword-rich navigation labels to improve search engine optimization.

2. Responsive Design

In today's mobile-driven world, having a responsive website design is crucial. A responsive design ensures that your website adapts to different screen sizes and devices, providing an optimal user experience regardless of whether users are browsing on a desktop, tablet, or mobile phone. This not only improves user satisfaction but also boosts your search rankings as search engines prioritize mobile-friendly websites.

3. Engaging and Relevant Content

Content is king when it comes to SEO. To outrank your competitors, focus on creating engaging and relevant content that provides value to your target audience. Use your knowledge and expertise to write detailed articles, blog posts, and product descriptions that showcase the benefits of your products or services.

3.1 Keyword Research

Before writing content, conduct thorough keyword research to identify the search terms and phrases your target audience is using. Incorporate these keywords naturally throughout your content to improve your search engine rankings.

3.2 High-quality Visuals

In addition to well-written text, high-quality visuals such as images and videos can greatly enhance the user experience and make your content more shareable. Make sure to optimize your visuals for web use to reduce loading times and improve overall performance.

4. User-friendly Interface

Your website's interface should be user-friendly and intuitive. Use appropriate spacing, font sizes, and colors to create a visually appealing design that is easy on the eyes. Incorporate clear call-to-action buttons and make sure important information is prominently displayed.

5. Search Engine Optimization (SEO)

Optimizing your website for search engines is essential to increase your organic visibility. Apart from using relevant keywords in your content, make sure to optimize your meta tags, headings, and URLs. Implementing schema markup can also help search engines better understand your website's content.

6. Fast Loading Speed

Users expect websites to load quickly, and search engines take loading speed into account when ranking websites. Optimize your website's performance by minimizing file sizes, leveraging browser caching, and using content delivery networks (CDNs) to distribute your website's assets.

7. Social Media Integration

Integrating social media into your website can help increase engagement and drive more traffic to your small business. Add social sharing buttons to your web pages, allowing visitors to easily share your content on popular social media platforms. Engage with your audience on social media to build brand loyalty and showcase your expertise.


By following these basic web conventions, you can ensure that your small business website stands out from the competition and attracts more visitors. Remember, designing a website is an ongoing process, and it requires continuous monitoring and optimization to maintain its effectiveness. At Tahoe Cre8ive, we specialize in creating visually stunning and search engine-friendly websites for businesses in the Business and Consumer Services industry. Contact us today to learn how we can help take your online presence to the next level.

Sara Haverkamp
Great tips for designing a professional and user-friendly website!
Oct 16, 2023